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Harald Hungenberg & Torsten Wulf
Grundlagen der Unternehmensführung [EPUB ebook]
Einfuhrung fur Bachelorstudierende

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Cover von Harald Hungenberg & Torsten Wulf: Grundlagen der Unternehmensführung (ePUB)

Praxisnah und anschaulich vermitteln die Autoren einen einführenden Überblick zur Unternehmensführung. Konkret erläutern sie Strategie, Organisation, Personal(führung) und Controlling. Speziell für dieses Buch entwickelten sie die Fallstudie des fiktiven Autovermieters ‚Quality Rent AG‘. Die Fallstudie gewährleistet eine anschauliche und praxisnahe Darstellung der Themen, denn ‚Quality Rent AG‘ begleitet den Leser durch das gesamte Buch und illustriert anwendungsnah die Theorie. Diskussions- und Verständnisfragen am Ende jedes Kapitels ergänzen das Buch. Die Lösungen dazu sind im Internet unter www.grundlagen-der-unternehmensfuehrung.de bereitgestellt. Die 4. Auflage behält die bewährte Konzeption bei, wurde aber in allen Teilkapiteln aktualisiert. Ein besonderer Schwerpunkt liegt auf der Vertiefung des Kapitels Personal und Führung.

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Sprache Deutsch ● Format EPUB ● ISBN 9783642177859 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2011 ● herunterladbar 3 mal ● Währung EUR ● ID 2662247 ● Kopierschutz Adobe DRM

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