Harvard Business Review & Michael E. Porter 
HBR’s 10 Must Reads 2018 [EPUB ebook] 
The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

A year’s worth of management wisdom, all in one place.

We’ve reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.

This book will inspire you to:

• Reconsider what keeps your customers coming back
• Create visualizations that send a clear message
• Assess how quickly disruptive change is coming to your industry
• Boost engagement by giving your employees the freedom to break the rules
• Understand what blockchain is and how it will affect your industry
• Get your product in customers‘ hands faster by accelerating your research and development phase

This collection of articles includes ‚Customer Loyalty Is Overrated, ‚ by A.G. Lafley and Roger L. Martin; ‚Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making, ‚ by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; ‚Visualizations That Really Work, ‚ by Scott Berinato; ‚Right Tech, Wrong Time, ‚ by Ron Adner and Rahul Kapoor; ‚How to Pay for Health Care, ‚ by Michael E. Porter and Robert S. Kaplan; ‚The Performance Management Revolution, ‚ by Peter Cappelli and Anna Tavis; ‚Let Your Workers Rebel, ‚ by Francesca Gino; ‚Why Diversity Programs Fail, ‚ by Frank Dobbin and Alexandra Kalev; ‚What So Many People Don’t Get About the U.S. Working Class, ‚ by Joan C. Williams; ‚The Truth About Blockchain, ‚ by Marco Iansiti and Karim R. Lakhani; and ‚The Edison of Medicine, ‚ by Steven Prokesch.

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