Heinemann Mirko Heinemann 
Das Markenzeichen als Anknuepfungspunkt des Markenimages [PDF ebook] 

Geocomputation has come of age. The whirlwind of change experienced in Geographical Information Science (GIS) – developments in IT, and new data gathering and earth observing technologies – has taken …

Healthcare Informatics: Improving Efficiency through Technology, Analytics, and Management supplies an understanding of the different types of healthcare service providers, corresponding information …

The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private se …

This book offers a critical account of the historical evolution of mountaineering and its relation to the phenomenon of tourism, providing an overview of recent developments linked to the diversifica …

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on …

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO“s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous …

In 1791, Treasury Secretary Alexander Hamilton wrote that ’not only the wealth, but the independence and security of a country, appear to be materially connected with the prosperity of manufacturers. …

Never before in history have so many humans suffered from depression, anxiety, and stress. The World Health Organization estimates that more than 300 million people struggle with depression – equival …

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the …

How to create positive change and outcomes by "shifting" our attitudes. The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we …