Autor: Hunter Fujak

Hunter Fujak is a Lecturer in Sports Management at Deakin University in Melbourne, Australia. His Ph D explored sport consumer behaviour, specifically in understanding consumption patterns within Australia“s crowded sport marketplace.He has previously worked in sport consultancy as an audience and sponsorship analyst for Australasia“s largest sporting leagues and events, including the Australian Open Tennis, Rugby World Cup and National Rugby League. He has also previously been engaged in market research consultancy for some of Australia“s leading brands, including Telstra, Sportsbet, Foxtel and Woolworths. Hunter has published extensively across sport broadcasting, consumer behaviour and sport culture, and is a regular media contributor to topics pertaining to the business of Australian football.