In The Price of Fish, Michael Mainelli and Ian Harris examine in a unique way the world s most abiding and wicked problems sustainability, global warming, over-fishing, overpopulation, the pensions crisis; all of which are characterized by a set of messy, circular, aggressive and peculiarly long-term problems and go on to suggest that it is not the circumstances that are too complex, but our way of reading them that is too simple. Too simple and often wrong. The authors aim to blend four streams choice, economics, systems and evolution in a combination they believe is the key to making better decisions and, in turn, finding answers to the world’s most pernicious problems.