Autor: Italty) Palazzo Maria (University of Salerno

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate s …

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate s …

This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism developme …

This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism developme …

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communicatio …

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communicatio …