James G. Gibb 
Archaeology of Wealth [PDF ebook] 
Consumer Behavior in English America

James G. Gibb offers a unique study of 17th century English North American attitudes toward the acquisition and use of wealth. He analyzes domestic sites excavated in Maryland and Virginia to interpret patterns in the construction of household identities and places these patterns within the social and cultural context of the region. His work includes a new critical approach that underscores the role of conscious individual action in history and the importance of material culture in the construction of identities.