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Jan-Thomas Bachmann & Andreas Engelen
Corporate Entrepreneurship [PDF ebook]
Unternehmerisches Management in etablierten Unternehmen

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Cover von Jan-Thomas Bachmann & Andreas Engelen: Corporate Entrepreneurship (PDF)

Das Lehrbuch bietet einen umfassenden Einblick in die unternehmerische Gestaltung des Management in etablierten Unternehmen. Gekennzeichnet durch die Dimensionen Innovativität, Proaktivität und Risikobereitschaft ist Corporate Entrepreneurship heute belegbar ein wichtiger Faktor für nachhaltigen Unternehmenserfolg. Die Autoren beleuchten das Konzept wissenschaftlich und präsentieren die Erkenntnisse der aktuellen Managementforschung in Bezug auf Corporate Entrepreneurship entlang der fünf Managementfunktionen Planung, Organisation, Personal, Führung und Kontrolle. Jedes Kapitel beginnt mit einleitenden Fragen, die am Ende des Kapitels beantwortet werden. Durch kurze Fallbeispiele wird aktuelle Forschung mit relevanten Erfahrungen aus der Praxis kombiniert und somit für Studierende und Praktiker interessant und verständlich vermittelt.

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Sprache Deutsch ● Format PDF ● ISBN 9783658006464 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2014 ● herunterladbar 3 mal ● Währung EUR ● ID 6339817 ● Kopierschutz Adobe DRM

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