Autor: Jeffrey L. Cohen

Kipp Bodnar is an Inbound Marketing Strategist at Hubspot, the inbound marketing software leader. He leads Hub Spot“s inbound marketing content team focusing on top-of-the-funnel lead generation. He is cofounder of Social Media B2B.com, the leading online resource for social media“s impact on B2B marketing. Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. With more than twenty years“ marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of Social Media B2B.com.