Organize customers, craft targeted messages, or host Hangouts
with Google?s social network
Google+ is Google’s social network that has the social media
world abuzz with excitement. With Google tools like You Tube,
Picasa, Blogger, and Picnik being integrated with Google+,
marketers will find Google+ is the best way to reach the long-time
users of Google?s other tools. Google+ expert Jesse Stay shows you
how to create and maximize your Google+ presence to connect with
your customers.
* Explains how to sign up for your account and set up your brand
profile
* Shows you how to use Circles, craft targeted messages for the
Stream, and add multimedia features to your posts
* Helps you discover content and the value of the +1 button
* Shows you how to be mindful of SEO, so that your Google+ brand
page can be found
* Addresses using Google+ to launch a product or promote an
event
Confidently enter the exciting new Google+ social neighborhood
with Google+ Marketing For Dummies.
Inhaltsverzeichnis
Introduction 1
Part I: Seeing How Google+ Benefits Marketers 7
Chapter 1: A Marketer’s Overview 9
Chapter 2: Getting Started with Google+ 25
Chapter 3: Discovering the ‚Plus‘ in Google+ 47
Chapter 4: Embracing the ‚Google‘ in Google+ 67
Part II: Fishing Where the Fish Are 83
Chapter 5: Outlining Your Strategy and Your Audience 85
Chapter 6: Building Your Google+ Page Presence and Profile
103
Chapter 7: Building a Search Strategy 125
Chapter 8: Focusing on Real People and Relationships 145
Chapter 9: Utilizing Hangouts to Share Your Brand 157
Part III: Going from Fisher to Fish-Farmer 181
Chapter 10: Advertising with Social Ads 183
Chapter 11: Building Relationships Through Google CRM 199
Chapter 12: Building Website Authority 219
Part IV: Taking Google+ Further 239
Chapter 13: Measuring Google+ Activity 241
Chapter 14: Building Apps on Google+ 257
Part V: The Part of Tens 269
Chapter 15: Ten Ways to Add Value to Your Website Using Google+
271
Chapter 16: Ten Good Google+ Business Practices281
Chapter 17: Ten Rules for Small-Business Success with Google+
293
Index 303
Über den Autor
Jesse Stay is a social media technologist, consultant, and
developer. Entrepreneur Magazine and Mashable have listed
him among the 10 entrepreneurs and 20 developers to follow on
Twitter. Jesse is the author of Facebook Application Development
For Dummies and Google+ For Dummies, Portable
Edition.
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