This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement thro...
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Sprache Englisch ● Format EPUB ● Seiten 266 ● ISBN 9781350306400 ● Verlag Bloomsbury Publishing ● Erscheinungsjahr 2017 ● herunterladbar 3 mal ● Währung EUR ● ID 8166654 ● Kopierschutz Adobe DRM
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