Autor: Joe Ballay

PETER LUCAS is founding principal at MAYA Design, which he cofounded in 1989. He is also adjunct associate professor of Human Computer Interaction at Carnegie Mellon University. He holds a Ph D from Cornell University, where he studied educational and cognitive psychology and psycholinguistics. He served on the Committee on Networked Systems of Embedded Computers of the National Research Council. JOE BALLAY is former head of the School of Design at Carnegie Mellon University and a founding principal of MAYA Design. An interdisciplinarian, he holds an MFA in design from Carnegie Mellon University, a BFA in industrial design from the University of Illinois, and a BS in industrial management from Carnegie Institute of Technology. He has taught design at universities throughout the world. MICKEY Mc MANUS is president and CEO of MAYA Design. He holds a BFA in industrial design from the University of Illinois, with extended studies in communication design and mathematics. His work has been published in Bloomberg Businessweek, Fortune, Fast Company, the Wall Street Journal, and Harvard Business Review. He is a frequent speaker on the topic of design, pervasive computing, and business innovation.