In Women Want More, Michael Silverstein and Kate Sayre, two of the worlds leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesnt just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
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Sprache Englisch ● Format EPUB ● Seiten 336 ● ISBN 9780061905407 ● Verlag HarperCollins ● Erscheinungsjahr 2009 ● herunterladbar 6 mal ● Währung EUR ● ID 5639912 ● Kopierschutz Adobe DRM
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