Jorg Link & Daniela Tiedtke 
Erfolgreiche Praxisbeispiele im Online Marketing [PDF ebook] 
Strategien und Erfahrungen aus unterschiedlichen Branchen

Originally published in 2005. Analyzing the impact of FDI on industrial organization in India in the midst of changes wrought by globalization is a daunting task. The Indian economy is large and disp …

We spend most of our lives in buildings and almost every building is unique. The purpose of this book is to explain what buildings are and to provide an integrated overview of how they are built and …

Originally published in 1990, Urban Markets looks at how the informal sector of the economy should be encouraged to assist in the alleviation of problems of poverty and unemployment. Despite this rhe …

W. Stanley Jevons was a central figure linking political economy with social policy, and The State in Relation to Labour is the quintessential product of that fusion. Jevons reviews how legislation e …

Agrobiodiversity and agroecology go hand-in-hand in promoting environmental resilience in international food systems as well as climate change resilient food policy. This book contextualizes how vari …

Cinnamon and Cassia, the ‚Spices of Life‘, together constitute one of the most widely used group of spices. A comprehensive volume, Cinnamon and Cassia: Genus Cinnamomum explores in detail Srilankan …

The field of plant genetic engineering has arisen from the laboratory and into the market place as a technology to provide farmers and consumers with improved crops. 1996 marks a turning point as the …

The roles of corporate and public stewards and the nature of their social contract with society have been changing over the past two centuries, and those changes have accelerated in recent decades. M …

Originally published in 1974, was a pioneering study which summarized, within the pre-existing framework of atmospheric knowledge, the more significant findings that emerged from the first decade of …

This short textbook consolidates all the key aspects of operations management into a concise and easily accessible reference tool. Comprising the management of creating goods and delivering services …