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Jorg Link
Wettbewerbsvorteile durch Online Marketing [PDF ebook]
Die strategischen Perspektiven elektronischer Markte

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Cover von Jorg Link: Wettbewerbsvorteile durch Online Marketing (PDF)

Mit diesem Buch liegt eine systematische Untersuchung der grundlegenden Einflußgrößen vor, die den Erfolg und die längerfristige Entwicklung elektronischer Märkte bestimmen. Gezeigt wird, wie der Abbau technologischer, ökonomischer und verhaltensmäßiger Restriktionen neue Möglichkeiten der interaktiven Kundengewinnung und Kundenbindung sowie des virtuellen Einkaufs in Form von Teleshopping, Telebooking usw. beeinflußt. Welche gravierenden Umwälzungen in den Bereichen Kommunikationspolitik, Distributionspolitik (insbesondere beim Verhältnis Hersteller/Handel), Marktforschung (Data Mining) und Telekooperation/Telearbeit vorhersehbar sind wird aufgezeigt.Wie sich Unternehmen auf diese Entwicklungen vorbereiten können, wird ebenso dargestellt.

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Sprache Deutsch ● Format PDF ● ISBN 9783642977428 ● Herausgeber Jorg Link ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6384128 ● Kopierschutz Adobe DRM

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