Jorge Carneiro & Maria Alejandra Gonzalez-Perez 
Challenge of BRIC Multinationals [EPUB ebook] 

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This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?

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Sprache Englisch ● Format EPUB ● ISBN 9781786353498 ● Herausgeber Jorge Carneiro & Maria Alejandra Gonzalez-Perez ● Verlag Emerald Group Publishing Limited ● Erscheinungsjahr 2016 ● herunterladbar 3 mal ● Währung EUR ● ID 5022488 ● Kopierschutz Adobe DRM
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