Smart Packaging Technologies for Fast Moving Consumer Goods
approaches the subject of smart packaging from an innovative,
thematic perspective:
* Part 1 looks at smart packaging technologies for food quality
and safety
* Part 2 addresses smart packaging issues for the supply
chain
* Part 3 focuses on smart packaging for brand protection and
enhancement
* Part 4 centres on smart packaging for user convenience.
Each chapter starts with a definition of the technology, and
proceeds with an analysis of its workings and components before
concluding with snapshots of potential applications of the
technology.
The Editors, brought together from academia and industry,
provide readers with a cohesive account of the smart packaging
phenomenon. Chapter authors are a mixture of industry professionals
and academic researchers from the UK, USA, EU and Australasia.
Über den Autor
Joseph Kerry
Department of Food and Nutritional Sciences, University College
Cork, Ireland
Paul Butler
Packaging Materials and Technologies Ltd., UK
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