Jules Goddard & Tony Eccles 
Uncommon Sense, Common Nonsense [EPUB ebook] 
Why some organisations consistently outperform others

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This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense – thinking or acting differently from other organisations in a way that makes unusual sense – is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

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Über den Autor

Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at Glasgow University and London Business School, as well as holding visiting positions at Manchester, Cranfield and Bath Management Schools. In his career he has consulted with many international organisations, been a television presenter and award-winning copywriter. He is the author of Under New Management and Succeeding with Change.

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Sprache Englisch ● Format EPUB ● Seiten 142 ● ISBN 9781847658210 ● Dateigröße 4.0 MB ● Verlag Profile ● Ort London ● Land GB ● Erscheinungsjahr 2012 ● herunterladbar 24 Monate ● Währung EUR ● ID 2460866 ● Kopierschutz Adobe DRM
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