Autor: Kalman Applbaum

Marketing has situated itself as an indispensable tool in today’s business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the o …

Marketing has situated itself as an indispensable tool in today’s business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the o …

Marketing has situated itself as an indispensable tool in today’s business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the o …

Over the past two decades, Israel has been remaking itself in line with the commercial models of Western market societies. Nowhere is this trend more evident than in private consumption patterns. Mos …

Over the past two decades, Israel has been remaking itself in line with the commercial models of Western market societies. Nowhere is this trend more evident than in private consumption patterns. Mos …