Kenneth C. C. 
Multi-Platform Advertising Strategies in the Global Marketplace [EPUB ebook] 

Support

In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

€263.83
Zahlungsmethoden
Dieses Ebook kaufen – und ein weitere GRATIS erhalten!
Sprache Englisch ● Format EPUB ● ISBN 9781522531166 ● Herausgeber Kenneth C. C. ● Verlag IGI Global ● Erscheinungsjahr 2017 ● herunterladbar 3 mal ● Währung EUR ● ID 8059076 ● Kopierschutz Adobe DRM
erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

260.259 Ebooks in dieser Kategorie