Welcome, friends, to a book of world-changing consequence. At the risk of sounding blunt—success in e-commerce isn’t a roll of the dice. It’s built. And the foundation? Words. 
Lovely, convincing words that lead people to say, “Take my money!” But this book is going to show you precisely how to write those words. No fluff, no nonsense. Just the secrets you need to create copies that sell like crazy.