In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Lorena Clara & Manuela
Role of Language and Symbols in Promotional Strategies and Marketing Schemes [PDF ebook]
Role of Language and Symbols in Promotional Strategies and Marketing Schemes [PDF ebook]
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Sprache Englisch ● Format PDF ● ISBN 9781522557791 ● Herausgeber Lorena Clara & Manuela ● Verlag Igi Global ● Erscheinungsjahr 2018 ● herunterladbar 3 mal ● Währung EUR ● ID 8617555 ● Kopierschutz Adobe DRM
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