Manfred Bruhn 
Marketing [PDF ebook] 
Grundlagen fur Studium und Praxis

This book describes energy management outsourcing as a way of addressing the current energy challenges facing all organizations, namely high and volatile energy prices, the need to mitigate climate c …

A Business Partner is a professional who supports and advises strategic and operational decision-making through insights that drive better business performance. Often as a result of external changes, …

If you do what you“ve always done, you“ll get what you“ve always got, and if it“s not good enough, you need to do something else. As project complexity increases, so too does the need to do new t …

Negotiation is an essential skill in all areas of life. It is a series of manoeuvres that we move through in order to get the best possible deal for ourselves, our company or organisation. How far we …

Here is a great introduction to the remarkable mind of Shigeo Shingo, indisputably one of the great forces in manufacturing. In this soft cover book, Dr. Shingo describes his approach to manufacturin …

Never before has there been such strong recognition of the importance of community-based green spaces to local communities and urban redevelopment. This book is an autoethnographic account of the cha …

A sense of not belonging, that we are not accepted or valued at work can be enormously detrimental to our psychological well-being and sense of self, and can impact engagement, motivation and perform …

Trade has always been an intensely political activity. Its conduct determines the well-being of entire national communities, and expansion of trade since the Second World War has been one of the majo …

Three out of five workers across the world say they feel burned out. A 2020 study claims that the figure is in fact three in four. Over the past 24 months, our relationship with work has changed beyo …

Most businesses today can readily access the required technology and talent to match competitors‘ innovations and ideas quickly, making products and services similar to one another. In the modern bus …