Catalog > Sozialwissenschaft > Wirtschaft > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing [PDF ebook]
Grundlagen fur Studium und Praxis

Support

Cover von Manfred Bruhn: Marketing (PDF)

Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 12. Auflage wurde einer durchgängigen Überarbeitung sämtlicher Kapitel mit den entsprechenden Aktualisierungen Rechnung getragen.

‚Dieses einführende Werk des Baseler Marketing-Professors Manfred Bruhn [ermöglicht] dem Studienanfänger einen ausgezeichneten ersten Überblick über die zentralen Facetten dieses zentralen Wissensgebietes der Betriebswirtschaftslehre. […] Die perfekte Einführung für den Anfänger.‘ STUDIUM – Buchmagazin für Studierende.

€23.04

Dieses Ebook kaufen – und ein weitere GRATIS erhalten!

Sprache Deutsch ● Format PDF ● ISBN 9783658051129 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2014 ● herunterladbar 3 mal ● Währung EUR ● ID 6339947 ● Kopierschutz Adobe DRM

erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

255.667 Ebooks in dieser Kategorie

Cover von Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

Cover von Jorma Larimo: Contemporary Euromarketing

Jorma Larimo: Contemporary Euromarketing

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

Cover von Myles Downey: Enabling Manager

Myles Downey: Enabling Manager

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

Cover von Slobodan Djajic: International Migration

Slobodan Djajic: International Migration

This book provides a contemporary perspective on a broad range of international migration problems. It considers recent immigration trends and policies as well as the theory and evidence related to t …

Cover von Warren Samuels: The Legal-Economic Nexus

Warren Samuels: The Legal-Economic Nexus

Providing another key contribution to the immensely popular field of law and economics, this book, written by the doyen of the history of economic thought in the US, explores the dynamic relationship …

Cover von C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

First Published in 1966.This volume adds to maritime history with information on trade in the Eastern Seas from 1793 to 1813. It is a description of conditions not a narrative of events. …

Cover von Leo Bottary & Leon Shapiro: Power of Peers

Leo Bottary & Leon Shapiro: Power of Peers

Birds of a feather flock together. We“re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it“s the company we keep that often determ …

Cover von Nicholas Beale: Constructive Engagement

Nicholas Beale: Constructive Engagement

The relationships between investors, directors and companies have never been so vital, or so confusing. Gone are the days when being a non-executive director (NED) meant an agreeable lunch and when C …

Cover von Willem (UNESCO-IHE Institute for Water Education, Delft, The Netherlands) Veerbeek: Estimating the Impacts of Urban Growth on Future Flood Risk

Willem (UNESCO-IHE Institute for Water Education, Delft, The Netherlands) Veerbeek: Estimating the Impacts of Urban Growth on Future Flood Risk

The unprecedented growth of cities has a significant impact on future flood risk that might exceed the impacts of climate change in many metropolitan areas across the world. Although the effects of u …

Cover von Xiao Chen: Chinese Private Manufacturing Firms

Xiao Chen: Chinese Private Manufacturing Firms

Since the beginning of China’s economic reform in 1978, private manufacturing firms have played an indispensable role in, and have made a remarkable contribution to, the country’s economic developmen …

nächste Seite >>>