Corporate Social Responsibility, Sustainability and Corporate
Citizenship are now essential elements of modern business.
Responsible Business is a vital ‚how to‘ guide providing
information on all aspects of the CSR process. This highly
accessible book is full of insights from those responsible for
implementing CSR strategy inside companies – whether as CSR
managers or at top management level – with coverage of all
the important aspects of CSR – from what a sustainability
manager’s job involves, how to handle stakeholder dialogue, supply
chain management to auditing, CSR and the law, and communicating
CSR.
Divided into bite-size easy-to-read chapters complete with
practical checklists or ‚dos and don’ts‘, Responsible
Business provides perspectives across different
industries and sectors from running micro-finance at an
international banking group to CSR in small companies as well as
personal insights into a CSR manager’s role in the automotive
sector, the IT sector, the hotel business and many more.
‚If CSR is ever to happen in real time, it will be in the
corporate trenches, honed by managers driving CSR beyond academic
ideal to practical workplace results. This new book from Europe’s
ICCA has it all in one place. A brilliant display of actual
corporate accomplishments, workable tools, and organisational
work-around strategies. Real stuff by real professionals.‘
–William C. Frederick, author of Corporation, Be Good!
The Story of Corporate Social Responsibility
‚The work of Nick Tolhurst and the ICCA in this publication and
beyond is vital to the field of CSR, as well as to the
interdisciplinary fields and sectors that it affects in the private
sector, public sector and civil society. I suggest this book become
required reading for each sector.‘
–Mark C. Donfried, Director and Founder, Institute for
Cultural Diplomacy
Inhaltsverzeichnis
Acknowledgements ix
About the editors xi
List of contributors xii
Introduction xv
1 What does a sustainability manager do? 1
Jason Leadbitter
2 An introduction to stakeholder dialogue 17
Bettina Palazzo
3 Who works in CSR? Staffi ng and recruitment in CSR 43
Andrew Cartland
4 A legal perspective on CSR 63
Jonathan S. Lux and Marie-Louise Orre
5 Corporate volunteering as a tool of strategic company
development 77
Kirsten B. Wenzel
6 CSR assurance in practice: measuring and auditing
sustainability 91
Martin G. Viehöver, Volker Türk and Sam
Vaseghi
7 Sustainability reporting 2.0: from ‚Trojan horse‘ to ‚value
booster‘ 107
Ralph Thurm
8 Ten rules for successful CSR communication 129
Norbert Taubken and Irina Leibold
9 Event project management best practice 143
Siegmar Ley
10 The role of IT in corporate sustainability strategies
153
Chris Preist
11 CSR in the hotel industry: the Accor perspective 171
Hélène Roques
12 Microfi nance: helping communities to develop 179
Hans-Ulrich Doerig
13 Sustainability management in the automotive sector 193
Gerhard Prätorius
14 Beyond marketing: CSR as a business strategy for SMEs –
the Betapharm story 209
Nick Tolhurst
15 Sports sponsoring and CSR: lessons from Hypo Vereinsbank
229
Clemens Mulokozi and Klaus-Peter Storme
16 Five rules for sustainable supply chain management 239
Anselm Iwundu
17 Public private partnerships in corporate responsibility
251
Judith Kohler
18 CSR in developing countries 265
Isaac H. Desta
19 Carbon offsetting as a CSR strategy 279
Nick Tolhurst and Aron Embaye
20 Implementing profitable CSR: the CSR 2.0 business compass
289
Oliver Laasch and Ulises Flores
21 CSR 2.0: the evolution and revolution of corporate social
responsibility 311
Wayne Visser
Further reading 329
Index 333
Über den Autor
Professor Manfred Pohl is the founder and CEO of the
Institute for Corporate Culture Affairs (ICCA). Professor Pohl has
written over a hundred books, articles and monographs on topics as
varied as business history, culture, politics, corporate ethics and
travel.
Nick Tolhurst is Managing Director of the Institute for
Corporate Culture Affairs (ICCA). Nick Tolhurst has written and
edited many publications on CSR, Corporate Culture and Economics
including, most recently, the A to Z of CSR and the ICCA
Handbook on CSR and writes regularly in the media on CSR and
related issues.
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