Marilyn Strathern 
Shifting Contexts [PDF ebook] 

To suppose anthropological analysis can shift between global and local perspectives may well imply that the two co-exist as broader and narrower horizons or contexts of knowledge. The proof for this can be found in ethnographic accounts where contrasts are repeatedly drawn between the encompassing realm and everyday life or in value systems which sumultaneously trivialise and aggrandise or in shifts between what pertains to the general or to the particular.