Markus Voeth 
Nutzenmessung in der Kaufverhaltensforschung [PDF ebook] 
Die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA)

Amazon – one of the world“s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to …

Geoid and its Geophysical Interpretations explains how an accurate geoid can be constructed and used for a variety of applied and theoretical geophysical purposes. The book discusses existing …

Have you ever dreamed of making money while you sleep? Well, the book ‚Earn money while you sleep 8 hours‘ is a guide where you will learn step by step how to successfully earn money while you …

In the 1990s Brazil launched a comprehensive economic liberalization program. It lifted its trade barriers, adopted new market-oriented regulations, opened up its capital market and abandoned earlier …

This new text book by Urs Birchler and Monika Butler is an introduction to the study of how information affects economic relations. The authors provide a narrative treatment of the more formal conc …

Sustainability notions have been widely embraced by planners. However, the question of what can planners contribute to the advancement of such notions has not received much attention until now. This …

Are politics your biggest stressor at work? Becoming a Genuine Leader will help you develop the skills and self-awareness to navigate the challenges of your work culture with integrity at your core. …

This unique book combines a colourful history of Bolivian politics with some of the most advanced quantitative techniques yet developed for socio-political risk analysis. This is the story of how a f …

Global value chains (GVCs) are fraught with the phenomenon of fragmentation and dispersion of production across the world. India presents a unique example with its high potential in manufacturing cap …

Shadow banking – a system of credit creation outside traditional banks – lies at the very heart of the global economy. It accounts for over half of global banking assets, and represents a third of th …