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Autor: Martin Ohlwein

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Prof. Dr. Stefanie Jensen lehrt Internationales Management an der Hochschule für Wirtschaft und Technik des Saarlandes, Saarbrücken. Prof. Dr. Martin Ohlwein lehrt Strategisches Marketing und Marktforschung an der International School of Management, Frankfurt am Main.




3 Ebooks von Martin Ohlwein

Cover von Märkte für gebrauchte Güter
Märkte für gebrauchte Güter
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Deutsch
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€36.28
Cover von Stefanie Jensen & Martin Ohlwein: Nostalgie als Chance für die Markenpositionierung
Stefanie Jensen & Martin Ohlwein: Nostalgie als Chance für die Markenpositionierung
Stefanie Jensen und Martin Ohlwein beleuchten in diesem essential die Frage, ob Marken, mit denen eine besondere und positive Erinnerung verbunden wird, über einen Nostalgieansatz vermarktet werden s …
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Deutsch
€4.99
Cover von Stephan Bingemer & Ralf A. Brickau: Research Journal for Applied Management - Jg. 1, Heft 1
Stephan Bingemer & Ralf A. Brickau: Research Journal for Applied Management – Jg. 1, Heft 1
Das Research Journal for Applied Management präsentiert den Leserinnen und Lesern Ergebnisse aus der praxisorientierten Forschung zu Managementthemen. Die Beiträge dieser Ausgabe fokussieren auf konk …
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Deutsch
€9.99