A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
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Sprache Englisch ● Format EPUB ● Seiten 296 ● ISBN 9781040195741 ● Verlag CRC Press ● Erscheinungsjahr 2014 ● herunterladbar 3 mal ● Währung EUR ● ID 10064372 ● Kopierschutz Adobe DRM
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