NA Jacob 
Rationeller Einsatz der Marketinginstrumente [PDF ebook] 

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Without Lean leaders, there can be no Lean. If an organization wants to be Lean, its leaders must lead using Lean principles. Put another way, until the top of your organization fully embraces Lean, …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

This new volume explores emerging and advanced techniques in the food processing sector. Novel food processing methods such as ultrasound processing, microwave heating, advanced drying methods, and n …

Understanding inventory its costs, its place in the supply chain, and what is considered its optimal level is important to an organization‘s profitability. Demonstrating how each link in the supply c …

As the author says: "I have spent a lifetime studying the psychology of people and work, marvelling at how much trouble we can get into when we don’t understand ourselves and what makes other pe …

This book presentshuman ecology economics as a new and more comprehensive interdisciplinary framework for understandingworld conditions and human systems. This book helps economists rethink the bound …

Tavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sc …