Research Paper (postgraduate) from the year 2014 in the subject Business economics – Trade and Distribution, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (Shaheed Zulfikar Ali Bhutto Institute of Science & Technology), course: supply chain management, language: English, abstract: Shelf space is a very important factor for the super market. Shelf space is used by super market in multiple ways for example visible placement of products, displays enhancement, help customers in comparing same category products easily etc. Shelf space allocation decision to national and private brands is largely influenced by multiple factors. This research project will help to understand the super store factors decision of shelf allocation to national and private brands and its impact on sales and profits.
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