Paul Smith 
Smart Marketing [EPUB ebook] 

A Business Partner is a professional who supports and advises strategic and operational decision-making through insights that drive better business performance. Often as a result of external changes, …

Here is a great introduction to the remarkable mind of Shigeo Shingo, indisputably one of the great forces in manufacturing. In this soft cover book, Dr. Shingo describes his approach to manufacturin …

Never before has there been such strong recognition of the importance of community-based green spaces to local communities and urban redevelopment. This book is an autoethnographic account of the cha …

Poverty comparisons – such as whether poverty has increased, or where it is greatest, are typically clouded in conceptual and methodological uncertainties. How should individual well-being be assesse …

What is risk? Is it a real danger or just an opportunity in disguise? Can it be out-manoeuvred or is it something to be embraced and worked with? When companies are developing their business strategi …

Three out of five workers across the world say they feel burned out. A 2020 study claims that the figure is in fact three in four. Over the past 24 months, our relationship with work has changed beyo …

In 1998, and following 17 years in the army, Wang Jianlin formed a property company in the north-eastern Chinese city of Dalian using a loan of $80, 000. Today, Dalian Wanda is China’s largest privat …

In this enlightening and engaging book, Andrew Wallas views the company from a metaphysical perspective to provide a new approach to transforming the organization. Business Alchemy focuses on the inn …

The defence of the market and economic freedom have been the main objectives of the investigations by liberal thinkers such as Milton Friedman, Gary Becker, F Hayek and L Von Mises. Bearing in mind t …

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year “fly on the wall“ case study, Halinen explores the relationship between a Helsinki advertising …