Is your school …
- Celebrating the daily achievements of staff and students?
- Building connections with the wider community?
- Monitoring its online presence across web channels?
- Using social media tools to get better classroom outcomes?
- Aware of its online risk profile and the steps it should take to minimise harm on social media?
Or simply not thriving online with a buzzing and active school community?
Many schools have built an online presence without a long-term vision of what they want to achieve or without taking the strategic steps necessary to get the full support of their community.
If your school is already “officially” online, there is a strong likelihood that it is not getting the most out of its efforts. If your school is not officially online, it is running a very real risk of reputation damage while missing out on the massive benefits that this exciting space can bring to the field of education.
Social Remediation is the culmination of five years of work with schools across the globe to take social media out of the realm of marketing and promotion and into one of community building, engagement and celebration.
Peter Sutton and Andrew Hughes pull no punches in their insightful commentary on the use of social media in schools. Their true-to-life examples highlight the imperative for school leaders and their communities to work with, and not against, the powerful tools at their disposal. Understanding how to do so is key. Peter and Andrew provide practical advice and strategies to support schools in maximising the positive and combating the negative potential of social media.
Pam Ryan, author of Leadership in Education: Learning from Experience,
A significant and positive piece of work to help schools develop innovative and authentic learning strategies
Ron Smith, Teaching and Learning Team, Catholic Education Office Sydney
Social Remediation is filled with case studies, strategies, starting points and processes to enable any educational institution to move forward confident that they will thrive and survive in the ever changing world of social media.
Barry Foster, Former Director of Specialist Units, NSW Department of Education
Inhaltsverzeichnis
Dedication 4
Foreword 5
Preface 7
At a Glance 10
PART ONE: COMMUNICATION CHAOS 12
Lock and Block 13
It’s an understandable but unnecessary
approach to social media.
Horace Mann Down 17
Even the most prestigious teaching
institution can find itself falling short in this
brave new world.
From Fights to Likes 22
Using social media to change the
relationship between students, teachers,
parents and the wider community.
Reputation Matters 30
Participation is the key to managing your
school’s online reputation.
Luddites Unite 35
Leading a great social media presence
requires a learning mindset, not technical
genius.
PART TWO: CURATING THE CHAOS 43
Planning Beats Banning 44
Time spent up-front is time saved later.
Success is a Team Sport 59
Every social media implementation needs a
range of skills behind it.
The Highs and Lows 66
Good content is good, good regular
content is great.
The Evolution of a Journey on Social Media 74
Know where your school sits on the
implementation timeline.
T-minus Nine and Counting 84
Measuring, managing and mitigating
risk – the steps you need to take before
launching.
APPENDICES 114
REFERENCES 119
INDEX 122
Ebooks vom selben Autor / Herausgeber
12.054 Ebooks in dieser Kategorie
