Phil Benson 
Discourse of YouTube [EPUB ebook] 
Multimodal Text in a Global Context

The Discourse of You Tube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in You Tube discourse. You Tube is often seen as no more than a place to watch videos, but this book argues that You Tube and You Tube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of You Tube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of You Tube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of You Tube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of You Tube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on You Tube as a key example of new digital media, The Discourse of You Tube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.