Autor: Raffaele Donvito

Creativity, Global Branding and Country of Origin (Co O) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are incre …

Creativity, Global Branding and Country of Origin (Co O) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are incre …

Questo studio approfondisce il tema dell’innovazione nell’ambito dei servizi con uno specifico focus sul retailing. Attraverso un raccordo con i modelli teorici riferiti ai servizi in generale, sono …