Autor: Raoul V. Kübler

Dr. Raoul Kübler is an Associate Professor of Marketing at ESSEC Business School in Cergy/Paris where he teaches on the FT Top10 ranked Master in Management program of ESSEC’s grande ecole, as well as on the school’s Global MBA and the executive MBA. Before joining ESSEC he was from 2018 until 2022 a Junior Professor at the University of Münster, and worked from 2012 until 2018 as an Assistant Professor of Marketing at Özyegin University in Istanbul, Turkey. In his research, he examines how marketers can leverage user generated content and social media data in combination with machine learning and artificial intelligence to derive better marketing decisions. His research focus is largely guided by his close collaboration with marketing professionals. He consulted leading international companies such as Tetra Pak, Rausch AG Switzerland, Dr. Wolff Group, Pepsi Co Turkey, Sisecam Turkey, Garanti Bank, Gf K, and OD Yachting in digital marketing issues. Dr. Kübler’s research is frequently published in leading international marketing and business journals such as the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Interactive Marketing and the Journal of Cultural Economics. Furthermore, Raoul has been ranked since 2018 within the top 10% of most successful business scholars in Germany, Switzerland, and Austria according to A+ publications, of which some have been awarded by institutions such as MSI, Marketing EDGE, and EMAC.