Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Inhaltsverzeichnis
PART I: INFORMATION PROCESSING TOWARD FINANCIAL COMMUNICATIONS 1. Information Processing Model of Financial Communications 2. Financial Ability, Socializations and Communications 3. Consumer Motivation and Financial Communications PART II: FINANCIAL COMMUNICATIONS IN MEDIA 4. Opportunity and Financial Communications 5. Media Integration of Financial Communications 6. Digital Media and Financial Communications PART III: ETHICAL CONSIDERATIONS OF FINANCIAL COMMUNICATIONS 7. Financial Communications and Cooperate Responsibility 8. Financial Communications in Disclosures 9. The Future of Financial Communications
Über den Autor
Shih-Lun is Associate Professor of Communication at the Unviersity of Connecticut – Stamford, USA.
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