Sang Chul Choi & John (University of Stirling, UK) Dawson 
The Internationalisation of Retailing in Asia [PDF ebook] 

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European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern managerial methods, are entering markets typified by more traditional managerial approach...

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Format PDF ● Seiten 240 ● ISBN 9781134392674 ● Herausgeber Sang Chul Choi & John (University of Stirling, UK) Dawson ● Verlag Taylor and Francis ● Erscheinungsjahr 2004 ● herunterladbar 6 mal ● Währung EUR ● ID 2601936 ● Kopierschutz Adobe DRM
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