Autor: Schultz Don E. Schultz

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. T …

American voters will be empowered by this revealing, behind-the-scene expose of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.Branding …

The era of "big data" has revolutionized many industries-including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about-and example …

The era of "big data" has revolutionized many industries-including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about-and example …