Stefan Heeg 
Erfolgreiche Strategien für die Kundenbindung [PDF ebook] 
Von der Automobilbranche lernen

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

The Business and Society (BAS) 360 book series is an annual publication targeting cutting-edge developments in the broad business and society field, such as stakeholder management, corporate social r …

Developed by the author and now being employed by a number of businesses, Quick Response Manufacturing (QRM) is an expansion of time-based competition, aimed at a single target with the goal of reduc …

Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly dis …

The term ‚omnichannel‘ may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About …

There are some events in life that are inevitable, and the emergence of problems in the workplace is one. Solutions sets out to provide remedies that are accessible, practical, meaningful, and final. …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Russia, the largest country in the world, has untapped tourism potential. Historic and cultural resources, natural attractions, and business opportunities attract a growing number of visitors to this …