Stefan Pollack 
Disrupted, From Gen Y to iGen [EPUB ebook] 

Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the i Gen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, i Gen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. – See more at: http://disruptedbook.com/about/#sthash.On HKy QXU.dpuf