APPLE SUCCESS DECODED: THE KEY FACTORS THAT LED TO ITS SUCCESS
DISCOVER HOW THE MOST SUCCESSFUL COMPANY IN HISTORY CREATES, INNOVATES AND REDESIGNS
ABOUT THIS BOOK
Apple is one of the most successful companies in the world. It’s also an incredibly unique company, which explains its success.
Apple has always had a distinct culture that goes back to its inception in 1976. At the time, it was just a tiny company in Steve Jobs‘ garage, where he started making computers with Wozniak. The first Apple computer was sold by hand-building each machine individually and selling them only through word of mouth at local computer stores like Byte Shop in Mountain View (now known as Fry’s Electronics).
From these humble beginnings, Apple grew into an international corporation with over 200, 000 employees worldwide, nearly 130 billion dollars in annual revenue and more than $1 trillion worth of shareholder value under its belt—a number only surpassed by Google parent Alphabet Inc., which is currently worth about $1.3 trillion USD, and Facebook Inc., which is worth about $509 billion USD today!
CONTENT
Introduction: Why Is Apple So Successful?
Who Was The Founder Of Apple?
How Much Is Apple Worth?
What Are Apple’s Company Values?
What Is Apple’s Company Mission?
Why Has Apple Never Competed On Price?
Why Doesn’t Apple See Other Brands’ Prices In Their Market As Competition?
How Did Apple Break Down The Barriers Of Customer Segments?
Why Do Both Extremes Of The Social Class Spectrum Buy Apple Products?
Why Is Apple Marketing So Prominent?
Why Does Apple’s Advertising Focus On Technology Innovations?
Why Were Apple’s Target Customers Never Restricted By Demographic?
hapter 12: How User-Friendliness Is The Defining Trait Of Apple Products?
How Apple Created A Brand Culture?
How Does Apple Create Faithful Consumers?
How Steve Jobs Used Donations As A Marketing Strategy?
What Is Apple’s Value Proposition?
Why Does Apple Focus More On Beautiful Design?
How Does Apple Offer A Seamless Customer Experience?
How Apple Standardized Smartphone Design In The Industry?
How Apple Changed The Stigma Surrounding Technology?
How Does Apple Sell People A “Can-Do” Mindset?
How Does Apple Fine-Tune The Innovations Of Others?
How Apple Improves Its Own Products?
ABOUT THE SAPIENS NETWORK
The content in this guide is based on extensive official research and comes from a variety of sources, mostly from books published by experts who have mastered each of the topics presented here and who are backed by internationally recognized careers.
Therefore, the reader will be able to acquire a large amount of knowledge from more than one reliable and specialized source. This happens because we rely only on official and endorsed media. In addition, we also collect information from different web pages, courses, biographies, and interviews, so we give the reader a broad overview of their topics of interest.
We have not only checked that the sources of knowledge are relevant, but we have also made a very careful selection of the final information that makes up this guide. With great practicality, we have compiled the most useful concepts and put them in a way that are easiest for the reader to learn.
Our ultimate goal is to simplify all the ideas that they are fully understandable and so that the reader can enjoy a pleasant, practical, and simple reading. This is why we strive to provide only the key information from each expert.
In this guide, the reader will not find redundancies or unnecessary or irrelevant content. Each chapter covers the essential and leaves out everything that could be deemed as extra or that does not add anything new to the selected concepts.
Thus, the reader will be able to enjoy a text where they will easily find specialized information that comes exclusively from experts and that has been selected with the greatest effectiveness.
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