Autor: UK) Blythe Jim (University of Plymouth

`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you‘ – Emeritus Professor Michael J Baker `Eac …

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you’re out – all those moments in the day when somebody is trying to gra …

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at area …