Autor: UK University of Leicester University of Sheffield, United Kingdom) Gunter Barrie (University of Leicester

Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a child’s behaviour? Twenty years after the publication of the first …

Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a child’s behaviour? Twenty years after the publication of the first …

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is anoth …

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is anoth …