This book focuses on innovation in the ASEAN such as Brunei, Indonesia, Malaysia and
Singapore to demonstrate that it is contextually different to other geographic regions
due to the climate, government structure and history. This book shows that innovation
develops based on cultural and societal conditions.
The aim of this book is to focus on how innovation occurs in Brunei, Indonesia,
Malaysia and Singapore. Thereby focusing on the unique country elements of each
country but also exploring the integrated history of these countries. The book highlights
these countries together due to Brunei and Singapore previously being part of Malaysia
and the fact that they are in close geographic proximity. In addition, this book states
that all countries share the same language (Bahasa Indonesia or Malay), which is a
common cultural feature of these countries. In this book chapters focus on different
forms of innovationfrom social to technological. Thereby offering a holistic perspective
about how innovation occurs within and between these countries.
Inhaltsverzeichnis
1. Innovation in ASEAN countries.- 2. The Transformation of Embedded Means into Resources During Community-Based Venture Creation.- 3. Entrepreneurial Innovation Strategy in the Midst of Pandemic: A Case of Bersih Solution.- 4. Evolution of Entrepreneurship Development among Different Generations in Adopting Technology in Malaysia: Towards a Reconciliation for Collaboration.- 5. Mapping the field. A content analysis of the literature on entrepreneurial ecosystems and informality.- 6. A Growth Strategy Perspective: An Empirical Study on MSMEs in Salatiga during the COVID-19 Pandemic.- 7. ASEAN innovation: Future research ideas.
Über den Autor
Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her Ph D from the University of Queensland, and has authored and edited over 30 books. She has more than twenty years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.
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