Learn how to create a sound, profitable business plan that will take your business to the next level
Whether you’re starting a new business or you’re looking to revitalise your strategy, Creating a Business Plan For Dummies covers everything you need to know. This step-by-step guide shows you how to figure out whether your business idea will work. With Dummies, your business plan can be a simple process that you tackle in stages. You’ll identify your strategic advantage, discover how to gain an edge over your competitors and transform your ideas to reality using the latest tools (including AI!).
No matter what type of business you have — products or services, online or bricks-and-mortar — you’ll learn how to create a start-up budget and make realistic projections. How will you predict and manage your expenses? When will your business break even? Dummies will help you assemble a financial forecast that leaves you confident in your calculations! Learn how to review potential risk, experiment with different scenarios to see if you’re on the right track and hone your mindset for a better work-life balance.
- Establish a smart business model that really works
- Identify your edge, get ahead of competitors and win the game
- Create an elevator pitch and a one-page business plan to woo investors
- Demystify financial projections, build a budget and create cashflow
- Work smarter by taking advantage of the latest AI and online business tools
Having a good plan is the first step to success for any business. Getting it right can mean the difference between big trouble and big profits. Creating a Business Plan For Dummies gives you the detailed advice you need to guide your business all the way from concept to reality.
Inhaltsverzeichnis
Introduction 1
Part 1: Getting Started 5
Chapter 1: Letting Your Plan Take Flight 7
Chapter 2: Figuring Out What’s So Special about You (And Your Business) 25
Part 2: Looking to the World Outside 37
Chapter 3: Sizing up the Competition 39
Chapter 4: Separating Yourself from Your Business 55
Chapter 5: Exploiting Opportunities and Avoiding Threats 73
Part 3: Laying the Groundwork 87
Chapter 6: Developing a Smart Marketing Plan 89
Chapter 7: Budgeting for Start-Up Expenses 105
Chapter 8: Figuring out Prices and Predicting Sales 123
Chapter 9: Calculating Costs and Gross Profit 141
Chapter 10: Managing Expenses 161
Part 4: Checking Your Idea Makes Financial Sense 179
Chapter 11: Assembling Your First Financial Forecast 181
Chapter 12: Calculating Your Break-Even Point 199
Chapter 13: Creating Cashflows and Building Budgets 209
Part 5: Joining the Dots and Writing a Plan 227
Chapter 14: Managing — and Taking Advantage of — Risk 229
Chapter 15: Perfecting the Final Pitch 243
Part 6: The Part of Tens 259
Chapter 16: Ten Questions to Ask before You’re Done 261
Chapter 17: Ten Suggestions for a Plan that’s Not Shaping Up 269
Index 277
Über den Autor
Veechi Curtis specializes in mentoring small businesses, helping business owners find the secrets to their own success. She is the author of the bestselling Small Business For Dummies and Bookkeeping For Dummies.
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