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Walther Busse von Colbe & Peter Hammann
Betriebswirtschaftstheorie [PDF ebook]
Band 2. Absatztheorie

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Cover von Walther Busse von Colbe & Peter Hammann: Betriebswirtschaftstheorie (PDF)

Band 2 dieses Standardlehrbuchs liegt nun in dritter Auflage vor. Das Buch behandelt einen wichtigen Teil der in einem insgesamt dreibändigen Werk grundlegend dargestellten Theorie zur Unternehmung. Gegenstand des Buches sind Grundbegriffe, Ansätze zur Erklärung des Käuferverhaltens, absatzstrategische Grundentscheidungen sowie das absatzpolitische Instrumentarium. Danach werden integrierte Produktions- und Absatzplanungsmodelle für verschiedene Marktformen und praxisorientierte Methoden der Absatzplanung erörtert. Übungsaufgaben und Kontrollfragen sollen zum selbständigen Arbeiten anleiten und ermöglichen eine Kontrolle. Die dritte Auflage weist gegenüber der zweiten Auflage eine Reihe redaktioneller Veränderungen auf. Die neu aufgenommene optische Hervorhebung der im Buch enthaltenen Beispiele trägt zur besseren Lesbarkeit und zur Übersichtlichkeit bei.

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Sprache Deutsch ● Format PDF ● ISBN 9783642972164 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6594951 ● Kopierschutz Adobe DRM

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