In this groundbreaking book in the dim world of opinion formation Helm-reich opens a closet bursting with skeletons and explores the myths and his-torical roots of stereotypes pertaining to several ethnic groups: Are Jews re-ally smarter? What about rhythmical Blacks, hard-drinking Irishmen, dumb Poles, emotional Hispanics, and all those cold, artificial WASPs sipping in-evitable dry martinis? He discusses which stereotypes are false, which are true, how they originated, and why some of the most libeled groups pro-mote warped perceptions about themselves.Helmreich has examined over four hundred scientific studies and com-bines hard facts with humor, anecdotes, and common sense in his courage-ous attempt to understand and explain stereotypes. He contends that we should discuss this topic openly and recognize the tendencies and traits, negative and positive, -that are rooted in a group’s history and culture rather than pretend that there are no differences among the members of multiracial America.