Wirkung integrierter Kommunikation [PDF ebook] 
Ein verhaltenswissenschaftlicher Ansatz fur die Werbung

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

Up until the mid 1980s multinational enterprises usually published only consolidated worldwide accounts. This changed in subsequent years with increasing legal requirements to publish separate nation …

When Dan loses his best friend to an occupational accident, he questions everything. Did the company do enough to protect him? Are the rest of us protected from this happening again? Dan’s questions …

In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and short …

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the followin …

Human error is here to stay. This perhaps obvious statement has a profound implication for society when faced with the types of hazardous system accidents that have occurred over the past three decad …