In 1984, he was tasked with rescuing the struggling Qingdao Refrigerator Factory on the verge of collapse. Over the years, through perseverance and foresight, he led Haier from a small factory with losses of 1.47 million yuan to a global home appliance manufacturing giant, creating the myth and legend of "Haier." Haier thus became a living example of how Chinese enterprises grew and thrived during the reform and opening-up, eventually making their mark on the world.Globally renowned, he once ranked 6th on Fortune magazine’s list of "Asia’s 25 Most Influential Business Leaders" and 26th on the Financial Times‘ list of "The World’s Most Respected Business Leaders." He is Zhang Ruimin, the Chairman and CEO of Haier Group.What is the legend behind this remarkable individual? Flip through this book to find the answers. Zhang Ruimin’s Business Principles selects the most insightful quotes and exemplary cases from Zhang’s entrepreneurial journey, delving into topics such as early entrepreneurship, corporate strategy, innovative thinking, business management, brand marketing, human resources, corporate culture, and opportunities and challenges. It is not only a true portrayal of Haier’s brilliant achievements, but also a retrospective on Zhang Ruimin’s life as a successful entrepreneur of his generation, offering readers a thought-provoking experience.
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